Marketing content has become the be-all or end-all within management nowadays. If you aren’t marketing your content correctly then the chances are it isn’t getting the traction that your high-quality content deserves. The tools on offer are used in a variety of ways by different companies but if you aren’t already using them, you have already fallen behind.
BuzzSumo
Content is key, always has been and always will be. This tool will help you find the best content to write about, it will search the web to find the keywords that are mostly written about. You can either enter your email or a competitor’s email to find the content that has been shared across most social media channels.
It is a perfect way to ensure that your content is reaching your specific target audience; you can find what specific channels are publishing; meaning that you can write content especially for this.
Outreach Plus
Mailing lists have always been important for spreading information. This tool will do all the work for you by posting emails to promote your fresh content. The purpose of the tool is to increase efficiency in creating emails to send to the people who can really push your work (journalists, influencers, and contributors.)
Not only does it save time by posting out updates on your current published content but it also replies or follow-ups with the same people that have been previously emailed to get the best possible results.
This is a fantastic tool to use as the market for pushing content through social media is become more and tougher, with millions of pieces of content published every day. This will give you an additional benefit as it is a route far less traveled and keeps you ahead of the game.
Trello
Nobody runs every department by themselves anymore, there are often big teams involved meaning that communication between members is hard and that sometimes wires get crossed, making for confusing content and strategies. Trello eradicates the risk of that as all team members can be included on message boards where messages can be simply processed and read.
You can easily assign tasks through Trello, with boards, lists and cards on offer meaning that teamwork will flow seamlessly. This works especially well if you are dealing with multi-national teams, you can leave tasks on the boards with specific comments on what the tasks require. It is a brilliant organization tool that will see productivity within each department improve. It will take out the guessing game and every member will know the exact marketing plan.
Tweriod
This is another smart tool that will increase your chances of being seen on social media channels. It is important to market your content on Twitter and Facebook after all that is where most people are these days. With this tool, it can help you to publish the content at the right time when people are listening. It will use your followers and analyze when the best times and days to tweet are.
Meaning that your content has the best possible chance to be heard, it is a very clever tool.
